Proud to Support Sweat and Tears

Twists and turns are a part of life, just like sweat and tears. And together, we will find a way through.

1 in 4 people will experience a mental health problem each year, which is why taking care of our physical and mental health is more important than ever.

While we know exercise and hydration are good for us, 4 in 5 Brits still aren’t drinking the recommended 2 litres of water a day, and the everyday impact on our physical and mental health often goes unnoticed. (Source: Engagement topic on The Blue Room - drinking water study, July 2024)

Since 2023, Buxton and Mind have joined forces on a shared mission to support the nation's Sweat and Tears—actively championing physical and mental health through exercise and hydration. Buxton will donate half a million pounds over three years (2024-2026) to increase access to mental health support services across the nation.

And that’s just the start. Together, Buxton and Mind aim to directly support the Sweat and Tears of over 1 million Brits over three years (2024-2026) through events and services. So get involved—we're here for the twists and turns, together!

Whether it’s a chat on the Side by Side platform, meeting a friend to exercise and hydrate together, signing up for an event, or sharing your story with our #RiseUpTogether campaign, Buxton & Mind are proud to support Sweat and Tears.

Over three years (2024-2026), Buxton will donate half a million pounds to Mind (registered charity number 219830) as a result of the Sweat and Tears promotion.

For more information on Mind or to access support, please visit www.mind.org.uk.